Pharma Edge
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Pharma Edge was formed as a partnership enterprise in July 2002, by Narendra Srisrimal. It was kick- started to function as an All India Marketing Agent for Lupin Mass Marketing, a division of Lupin Ltd., Mumbai. In no time it gained momentum to earn the title of the largest player in the generics sector of the pharmaceutical industry and swiftly outnumbered the industry stalwarts like Alembic, Cadilla, Alkem and Ranbaxy. Its crux comprises of the best brains of the nation with two offices, in Chennai and Mumbai, to correspond with our Super Distributors, Lupin Depot and the field force.
Pharma Edge performance has been consistent as it successfully employed and retained the best expertise having kept its HR programs pro-staff. Persistent in keeping its policies progressive, it was well-substantiated with constant up-skilling training schedules, with incentivized performance bonuses that are at par with the industry standards and continuous international exposure played a major role for sustained growth.
All India Marketing Agent
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Marketing Analysis
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Business growth
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Creative Ideas
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Promotional Strategies
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Right Product Selection
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Product Packaging & Rate
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Work Force Appointment
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Manages Channel of Distribution